Ruchiz Boutique – Where Fashion Meets Passion

Founded in 2010 by Dr. Ruchi Sharma, Ruchiz Boutique is a blend of style, creativity, and empowerment. Dr. Ruchi, a professor in AI & Data Science, followed her passion for fashion and created a space dedicated to contemporary women’s fashion. The boutique offers personalized styling, trendy draping, and accessories that bring out elegance and confidence in every woman. Beyond fashion, Ruchiz Boutique believes in social responsibility and sustainability. It’s not just about clothes – it’s about making a difference!

BOONAI – Empowering Women, Transforming Lives

In 2022, Dr. Ruchi launched BOONAI, a campaign dedicated to helping underprivileged women gain skills in tailoring, stitching, and embroidery. Starting in Pratap Nagar with just a few women, the initiative quickly grew, expanding to Sanganer, Mansarovar, and Jawahar Nagar Kacchi Basti.

Workshops teach women to create handmade products like scrunchies, potli bags, pouches, and wallets, giving them financial independence with daily earnings of Rs 50-100. Ruchiz Boutique further supports these women by setting up free stitching centers and promoting their crafts in markets.

Handmade Products – Crafted with Love & Purpose

Women trained under BOONAI create a variety of beautiful handmade items, including:

Pouches & Folders
Wallets with Keychains
Mini Pouches with Gota Work & Latkan
Potli Bags with Tassels & Sheel
Scrunchies & Small Carry Bags

Every product carries the spirit of empowerment, creativity, and sustainability. Join us in making a difference – support women’s empowerment through fashion!

OUR STORY

Founded in 2010 by Dr. Ruchi Sharma, Ruchiz Boutique is a fusion of fashion, creativity, and empowerment. As a professor in AI & Data Science, Dr. Ruchi turned her passion for styling into a platform for modern women’s fashion.

In 2022, she launched the BOONAI Campaign to uplift underprivileged women through skill development. The initiative teaches stitching, embroidery, and craft-making, helping women gain financial independence. At Ruchiz Boutique, every stitch tells a story of confidence, sustainability, and social change!

A clothing rack with a blue handbag, denim jacket, and other clothing items neatly arranged.

A black handbag with various accessories like sunglasses and a camera, being held by gloved hands.

MISSION

At Ruchiz Boutique, we aim to empower women through fashion, creativity, and skill development. Through the BOONAI Campaign, we provide underprivileged women with training in stitching, embroidery, and handmade crafts, helping them achieve financial independence. Our mission is to blend style with social impact, creating a future where fashion uplifts and transforms lives.

OUR VISION

We envision a world where fashion empowers and transforms lives by blending creativity with social impact. Through Ruchiz Boutique and the BOONAI Campaign, we strive to create sustainable opportunities** for women, enabling them to achieve financial independence and confidence. Our goal is to make fashion a force for empowerment, sustainability, and positive change.

Our Philosophy

Proud but Humble.

At Ruchiz Boutique, we take pride in our journey of empowering women, promoting sustainability, and redefining fashion. Yet, we remain humble, knowing there is always more to learn, more lives to uplift, and more dreams to fulfill. Our success is measured not just in fashion but in the smiles, confidence, and independence we help create.

Unapologetically Indian.

Rooted in the rich heritage of India, Ruchiz Boutique celebrates traditional craftsmanship with a modern twist. From intricate embroidery to timeless draping styles, our designs embrace the beauty of Indian artistry. We take pride in preserving and promoting handmade crafts, empowering women while keeping India’s vibrant culture alive.

Self Aware.

At Ruchiz Boutique, we continuously evolve, embracing innovation, sustainability, and social responsibility. We recognize the impact of our work—not just in fashion but in empowering women and communities. With a deep understanding of our purpose, we strive to create meaningful, lasting change through every stitch and every initiative.

By the People.

At Ruchiz Boutique, we believe in the power of community-driven fashion. Our designs are inspired by real people, crafted by skilled artisans, and made for those who value style, sustainability, and empowerment. Through the BOONAI Campaign, we support underprivileged women by providing stitching, embroidery, and handmade craft training, ensuring that every product carries a story of hope, independence, and cultural heritage.

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